To differenitate itself from Taobao.com, Alibaba Group has changed Taobao’s Tmall.com chinese name to 天猫. Tmall is designed
What’s the most important suppliers’ information buyers need? How buyers interact with suppliers’ product page?
Tabs swap – One step closer to users’ behavior
What’s the first thing that will come across your mind when it comes down to search in the sourcing world? Most users will essentially look for “products”.
Alibaba.com’s latest move to swap the products and selling leads tabs in the search box will make some differences. It helps users to find suppliers’ products more easily. Users don’t need to press on the Product tab in order to start searching. With that changes, they don’t need to think – a move to echo with Steve Krug’s ultimate rule – “Don’t make me think!”.
To suppliers, they should be proud of having a flurry of their own products marching across their websites or the B2B trading platform. In fact, the more exposure their products get in the marketplace, the more likely they get business.
What’s the differences between selling leads and products? According to Alibaba.com, they are the same except one thing: product posting does not have a limited lifespan. Selling leads will expire and be removed from search result pages.
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