To differenitate itself from Taobao.com, Alibaba Group has changed Taobao’s Tmall.com chinese name to 天猫. Tmall is designed
Chinese suppliers can take advantage of “SuperDeals”
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Open to all suppliers or exporters who engage in promoting their products in online trading platform, Alibaba International site kicked off a new round of SuperDeals Program to help buyers find what they want from the B2B site while in the meantime, provide a free service to suppliers.
So in the next coming program, it will feature 4 categories:
- Minerals, Metals & Materials
- Chemicals
- Rubber & Plastics
- Energy
What exactly is the SuperDeals promotion and how can users take advantage of it to improve the findability of their products? It’s three-step approach is visually illustrated in its marketing page as below.
Users can now apply for the free promotion service from June 11-17th, 2008. As soon as the applications are processed, their products will then be promoted in the internet trading platfrom starting from 19-25th June, 2008. Additionally, users will get a chance to win a China Buyer Directory.
The only criticism we have to its marketing page is its copy. we find typo and inconsistent labels.
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