To differenitate itself from Taobao.com, Alibaba Group has changed Taobao’s Tmall.com chinese name to 天猫. Tmall is designed
B2B ventures to social networks
Aliuser recently noticed that a couple of China B2B (business to business) and B2C (business to consumer) social media started to reach out their loyal customers and potential buyers, suppliers and traders online. Is it going to be a phenomenon? Light in the box, Global Sources, Alibaba all dive into it….
Light in the box.com appears to be aggressive. It has based its marketing strategy around the social web, convincing that social media has become a priority for small and medium buyers and suppliers.
Aliuser found that the B2C trading platform has set up 3 Twitter accounts to educate, market and promote its products, services. Light in the box.com has been using its blog to attract buyers and suppliers with frequently updated content.
Light-in-the-box-Twitter
The social media strategy of Hong Kong based Global Sources opens a new venue for herself to market China Sourcing Fairs.
Global-Sources-Twitter
Alibaba (HKSE1688) adopts a range of social networks services including Facebook presence, Alibaba wholesale Aliexpress blog and other videos, photos coverage of its events.
How likely these B2B, B2C companies succeed in measuring their social networks? Or can they monetize their social media efforts remain unknown. Perhaps, Microsoft Advertising Community’s latest social media white paper can provide insights on how to engage online users with blogging, forums, news and Twitter
We shall wait and see!!
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