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AliExpress increases its presence in US through Auctiva

Posted by Aliuser on Aug 27, 2010 in AliExpress

Another batch of eBay‘s sellers can now source products through AliExpress.com, Alibaba’s wholesale platform as Alibaba.com (HKSE1688) announces its acquisition of the US-based e-commerce firm in two months, Auctiva.

Auctiva is one of tools developers for the US leading C2C marketplace operator. It’s reported that Auctiva currently owns more than 170 thousand active online buyers. The main business of Auctiva is to help customers publish, manage and sell products on eBay in a more effective and productive way.

This is the Hong Kong-listed company’s second U.S.-based purchase in less than two months. In June, Alibaba bought Vendio, another eBay auction manager based in San Mateo, CA. Both deals are part of Alibaba’s plans to invest $100 million investment in its AliExpress.com, a wholesale unit aimed at small- and mid-size businesses in the U.S.

With the acquisition, Auctiva’s platform will be integrated with AliExpress, allowing Auctiva users to connect to AliExpress via a tab on the Auctiva Web-based platform. This will enable customers to easily search for suppliers, acquire merchandise and list those products on eBay through their Auctiva accounts. Exclusive promotions and special deals on AliExpress products will be available to Auctiva users.

“Our mission has always been to help users sell more successfully online, particularly through the eBay channel,” said Jeff Schlicht, founder and CEO of Auctiva. “With more than 10,000 new users joining Auctiva each month, we are constantly looking for new ways to serve our customers and drive value for them. Joining Alibaba.com and connecting our buyers to the vast supplier base on Alibaba.com and AliExpress.com is the perfect way to help them grow and thrive in an increasingly competitive environment.”